Coca-Cola Gas Today Metal Embossed Sign
This colorful metal embossed sign is a fantastic piece of retro Americana, combining advertising for both an automotive and a soft drink staple in one eye-catching design. The sign is divided diagonally, creating a vibrant contrast between the rich coke-red on the bottom and a deep hunter green on the top left, all enclosed by a thin green border. The top left corner boldly announces, "GAS TODAY," in large, bright white embossed letters, instantly grabbing attention. Cutting across the diagonal is a prominent black triangle, edged in yellow, which boldly displays the vintage price of "22¢" in stylized white numbers, highlighting an era of extremely cheap gasoline.
The bottom section is dominated by the iconic script logo of Coca-Cola in white, raised lettering, complete with the smaller "DRINK" above it and the promotional phrase, "While you wait," in smaller, stylized gold text below. The high-gloss enamel finish on the sign reflects light dramatically, emphasizing the deep color saturation and the dimensional quality of the raised text and graphics. This sign perfectly captures the symbiotic advertising of a mid-century gas station, where a quick fill-up and a refreshing cold drink went hand-in-hand.
